>>Topshop Unique S/S 13 collection hit the catwalk this afternoon and what a collection it was. Perfectly balanced prints and patterns made this collection Topshop's best one yet. Not only did they create this incredible collection but Topshop also teamed up with Facebook for the first time ever to create a fashion environment for those who couldn't make the show, to watch it live at the comfort of your cosy beds! This included being able to take snap shoots of the collection as it happened live and to share them around the social globe on Facebook and Twitter, shopping from the collection as soon as it hit the catwalk and download the music straight from the show. I'm not over exaggerating when I say that this idea has got to be the best thing to happen to Fashion Week for a long time!
Allowing thousands and thousands of people to feel that step closer to watching the show live is an amazing feeling, I sat watching the show live from my laptop and for the first time I felt like I was getting involved and being able to take my own snaps from the event was a really uplifting feeling. I felt like I was sitting front row with Wintour and Chung!
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